Finding the Hard Sell Lurking Behind That Soft-Serve Jingle
The recorded jingle, which pours out of high-powered horns mounted at the front of the trucks, is intended to lure the young and old from their bowls of sugar-free sherbet. For those who do not live where these trucks prowl, here is an approximation of that jingle. Duh-DUH-duh-duh duh-duh-duhduh-duh-duh-duh-duh-DUH-duuuh-duh. . . .
Wednesday, June 23, 2004
the siren song of summer
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