The main concourse of Grand Central is New York’s great indoor room. When it opened in 1913, architects Warren & Wetmore's building was hailed as an engineering marvel and a "temple to transportation." But by 1984 it was dark, dirty, and marred with advertising. Sticky trash was stuck in every corner. Homeless people slept in its subterranean passages. And looming above it all, blocking the main hall’s east windows, presiding over its tumult no less than West Egg’s Eyes of Dr. T.J. Eckleburg, was the Colorama, the massive backlit billboard that its creator, Eastman Kodak, trumpeted as the World’s Largest Color Photograph.
via design observer
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