Thursday, February 03, 2005

sailing on THE RAGGED EDGE of miserable



an article in the typographic magazine Baseline led me to the 1885 ed. of the Barnhart Bros.' Pony specimen book and price list, a catalog for printers. the sample texts are wonderful concrete poems, and recall Bern Porter as well as the spam I've been getting lately:


filthy MINNESOTA alleys
(DBL. SM. PICA CLARENDON CONDENSED, $3.55)

PINCH CLEAN BABIES
LAMENTATION OF THE ESTHETICS
34 FATHER IS BALD NOW 56
(PICA VULCAN, $2.15)

FIRE
The Dude
Hard
(DOUBLE PICA ECLIPSE SHADED NO.2, $7.25)


One wonders whether the text was cribbed from extant print jobs, devised by copywriters of an unusual mindset, or simply designed to best show off a given typeface.


DENVER
Raging Storm
Eatland

(GREAT PRIMER ECLIPSE SHADED NO. 2, $6.30)

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